British Baby Box has successfully given a Scandinavian concept a homegrown twist which has helped it stand out in the UK market. Not only are the Baby Boxes created by British designers, but everything in them - from blankets, beanies and bibs to sleepsuits, sheets and scratch mittens - is sourced in the UK too. Here, in a special guest blog Zoe Knapman, from Molly & Monty talks about product, provenance and protecting delicate skin.
Newborn babies have extremely delicate skin which explains why so many of them suffer from blotches, redness and sensitivity.
Midwives tell new parents not to bathe their baby too often, to avoid soaps and shampoo packed full of chemicals and moisturise with something unperfumed.
But what should they be dressing their precious bundle in?