British Baby Box

British Baby Box | Products | Prepacked | About Us

The British Baby Box story

The Baby Box began life in Finland.

Since 1938, expectant parents in this northern European country have been given a Baby Box by the state – preparing them for the arrival of their baby.

It works like a starter kit and is bursting full of clothes, bedding, toys and information for new parents.  What’s more, the sturdy Baby Boxes can be used as baby’s first bed!



In Finland the idea behind the Baby Box is that all baby’s get the best possible start in life.

This belief is so instrumental to their culture that the Finnish Social Security division which arranges the stork-style maternity package to be delivered to expectant parents, sent Prince William and Catherine, Duchess of Cambridge one when they had Prince George.

We are two mothers who believe that the British Baby Box provides any baby (royalty or not) with the best start in life.

It’s a comfortable, portable and safe place for a baby to sleep and we have put together a range of packages so the concept is affordable to all.




British Baby Box

Our products

We only work with brands with ethics to match our own.

We invest in beautiful designs made from natural, durable fabrics.

100% organic cotton clothing is best for the delicate skin of a baby and we insist on ethical manufacturing and refuse to stock products that have been treated with chemicals or pesticides.

We keep our carbon footprint low and ensure that our suppliers are GOTS certified as we believe strongly in the need for socially responsible, ecological farming.

Our clothing does not have itchy, scratchy labels at the neckline and all illustrated bodysuits or logos are water based so are better for the environment.


In addition, we can guarantee our garments – which are made from 100% organic cotton - will last five times longer than their non-organic equivalents.

We also insist all the brands we work with are made in Britain*.

We support British trade, we know customers want to make informed decisions about what they buy, are interested in the provenance and sustainability of products and embrace the idea that local sourcing equals superior design and quality.  

British Baby Box are passionate about safer sleep.

To make sure you are following the steps to sleep your baby as safely as possible, follow The Lullaby Trust's safer sleep tips. 

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Company number: 9651612

VAT Number: 251 4032 49