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Wow… it’s been six years since British Baby Box was born! After months of planning, meetings, design briefs, factory field trips, prototypes and a lot of patience, we launched the company and have been bursting with pride ever since. It has taught us perseverance, self belief, confidence and we will continue to be grateful to our friends and family who have supported us since day one. Forward six years to 2021, Covid-19 has given us time for deep reflection, so we thought we’d take this opportunity to share some of our achievements whilst looking excitedly to the future!

Spreading the word and sharing the Baby Box story has been and continues to be very important to us. After first launching our website we very quickly increased our product range. We attended many shows, including The Baby Show at London’s Excel and also visited hospitals, such as Queen’s Hospital in Romford Essex for the Pre-Natal Conference. Since launching British Baby Box our pride has grown tenfold: we have won numerous awards, including the Great British Entrepreneur of the Year in the Innovation category; two awards in the Project Baby Magazine Awards; and Gold for a campaign to support new parents at the Chartered Institute of Public Relations Pride Awards. These accolades acknowledge the hard work we have put in to maintaining British ethos and staying at the forefront of baby safety campaigns, together with celebrating our charity partnerships.

From the very beginning we have championed Kicks Count and The Lullaby Trust and continue to do so today. We are also extremely proud to have partnered with several different charities including Save The Children who reach the most vulnerable mums and their babies. In 2017, donations from across the country also enabled us to supply many pre-filled baby boxes to those left homeless as a result of the horrific Grenfell Tower blaze.

Luxury Baby Box

In 2018 Sarah was asked to join the British Standards Institution Committee to help develop the first ever British baby box standard, something we are very passionate about. Watch this space for further developments! In 2019 British Baby Box launched a brand-new corporate maternity/paternity initiative, available to companies wanting to provide a bespoke gift to their employees who are expecting: it has been very well received and all recipients of the bespoke boxes were thrilled.

Since it all began, British Baby Box has rapidly grown into the successful online company we are today. Our baby box has even appeared on Eastenders and we were shortlisted to go on Dragon’s Den – that’s an experience we won’t forget! We also proudly work with John Lewis, as well as supplying a Parisian brand and since 2018 we have been an official supplier to the Scottish Government. The latter, in its first two years, delivered more than 100,000 baby boxes, with an incredible 95% uptake. It is great to be part of something so positive!

Despite the current economic climate, we have seen an increase in sales this year, but also sadly, an increase in Baby Bank enquiries – showing us how much people are being affected by Covid-19. Going forward we aim to focus on working very closely with baby banks and various other charities helping expectant parents. It is something we are very passionate about and we are so proud to have already provided thousands of baby boxes across the world: all babies deserve the best start in life.

Wed like to take this opportunity to thank everyone who has been a part of our journey so far and for any expectant mums, we look forward to speaking with you soon!

All the best, Sarah and Susan at British Baby Box xx