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Susan Purse, the driving force behind British Baby Box, shares her journey from a career in law to the inception of a company that prioritises child safety and innovation. Here’s a glimpse into Susan’s motivations, aspirations, and the story behind British Baby Box.

Before her venture into entrepreneurship, Susan dedicated two decades of her life to working in various law firms in London. However, her perspective shifted after the birth of her children, prompting her to seek a more fulfilling path. Susan’s deep love for motherhood led her and her husband to embark on a journey of fostering babies, a decision that ultimately resulted in the adoption of their youngest child.

The genesis of British Baby Box stems from a deeply personal experience—Susan’s loss of her fourth child. This heartbreaking event fueled her determination to champion products designed with children’s safety at their core. When Susan and her husband adopted their youngest son, they recognised the limited options for safer sleeping products in the market. Their discovery of the Finnish tradition of Baby Boxes sparked the idea to introduce this concept to the UK and beyond, thus giving birth to British Baby Box.

For Susan, achieving a work-life balance is an ongoing challenge, especially as a mother of four and an entrepreneur. Balancing the demands of her growing business with her family responsibilities requires dedication, time management, and unwavering commitment.

To aspiring female entrepreneurs, Susan offers a message of encouragement: believe in your vision and pursue it with determination. Despite the challenges and obstacles along the way, staying true to your goals is key to success.

When reflecting on her greatest achievement, Susan emphasises the profound impact her children have had on her life. Their presence and love serve as constant reminders of what truly matters.

The most important lesson life has taught Susan is to never compromise on her goals and aspirations. Through perseverance and resilience, she has learned to navigate life’s challenges with determination and grace.

Susan finds inspiration in her supportive husband and her children, who motivate her to pursue her dreams even in the face of adversity. Their unwavering belief in her capabilities fuels her determination to succeed.

Looking ahead, Susan envisions herself happy, healthy, and striving to achieve the elusive work-life balance in the next decade. As for British Baby Box, Susan is excited about the possibilities that lie ahead and hopes to see the company making significant strides in the next 12 months.

With Susan’s vision, determination, and commitment to child safety, British Baby Box is poised to make a lasting impact in the parenting industry, providing families with innovative solutions and peace of mind. Watch this space for what’s to come!