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It’s International Women’s Day and as we often get asked “Who are the Mums behind the British Baby Box brand”, read about Sarah and we’ll tell you about Susan this afternoon.

Sarah Simons is part of the two-woman team behind British Baby Box. What inspires Sarah and what are her aspirations for British Baby Box.

What was your career background before British Baby Box? My first ever job was working at Essex Radio where my DJ name was Total S! I then worked for M&G, an investment company which was part of the Prudential Group. I worked there for over 20 years in multiple roles including customer services and the charities division. By the time I left I knew everyone from the cleaner to the CEO. This is something I replicate in my own business – being on first name terms with everyone, whether its with customers and suppliers, is really important to me.

How did you take your lightbulb moment from startup to a growing business? Being the market leader of Baby Boxes, we have brought the 80 year Finnish tradition to the UK Market. By sourcing all our products in the UK we have made our company stand out. We feel very proud to be British and support British trade.

What does creating a work life balance mean to you?

I have two children and an extremely supportive husband. My husband and my girls support me massively, which allows me to achieve a great work/life balance.

What advice can you offer women who are seeking to start their own business? British Baby Box is proof that if you believe in your product and yourself, you can be successful. In our first year of trading we were in profit!

Who inspires you and why? My late brother has always inspired me, because although he sadly passed away age 32, he always remained positive, happy and lived for each day, just like I do now.

What do you hope British Baby Box will achieve in the future? We believe all babies deserve the best start in life, so whether we provide Baby Boxes, or mattresses for pre-loved Moses baskets, we want to help as many expectant parents as we can. As it happens in Scotland, we want our British Government to provide Baby Boxes to anyone who has a baby, giving them a safe place for baby to sleep and also all the essentials baby and parent require.